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A Positive Pulse Check on the Property Market

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Mon 22 Sep 2025

A Positive Pulse Check on the Property Market

Right now, the UK housing market is showing some encouraging signs. Both Zoopla and Rightmove reports suggest the market is steadying out, with buyer demand holding up well and plenty of opportunity for those who are prepared.

Key Market Insights

  • Steady Price Growth: According to Zoopla, UK house prices are up about 1.3% year-on-year. While that rise isn’t dramatic, it demonstrates resilience, especially compared to slower growth earlier in the year.
  • Pick-Up in Buyer Activity: Demand is up compared with last year, with sales agreed also higher. Zoopla notes a ~4% increase in buyer demand and ~5% more sales agreed compared to this time last year.
  • Regional Variation, Northern Strength: Homes in northern England are selling faster than in many southern areas. In many northern regions, fewer listings + good value are making properties move more quickly. Zoopla reports that properties there are “going under offer” in about 27 days on average, compared to almost 39 in some southern parts.
  • Asking vs. Achieved Prices: Rightmove’s data shows that while asking prices rose slightly in September—around 0.4% month-on-month, the average asking price is marginally down (~0.1%) compared with this time last year. It suggests sellers are being more realistic in pricing.

What This Means for Sellers & Buyers

For Sellers

  • Homes that are well-presented and priced competitively are still attracting interest. The market is less forgiving of overpricing than it used to be.
  • If you’re considering putting your property on the market, now is a strong time: buyer demand is there, and fewer competing listings in many regions mean homes with good value stand out.
  • Be ready with good quality photos, strong marketing, and knowing your local comparable sales. These make a real difference.

For Buyers

  • There’s more choice than a year ago, especially in areas with higher supply. That gives you more room to look around and compare.
  • But don’t assume every property will wait around—well-priced homes in desirable areas (especially in the North) are still moving fast.
  • Factor in all costs: mortgage rate sensitivity, ongoing maintenance, and the usual bills. Even though price growth is modest, being confident about affordability over the long term remains important.

 

What This Means Locally

On the Fylde Coast, we’re seeing many of these national trends mirrored. Properties that are presented well, priced realistically, and marketed with clarity are doing nicely. Though price growth isn’t exploding, buyers are engaged, and competition exists for the right homes.

We believe that with smart pricing, strong presentation, and working with a local expert, you can make the most of the current market—whether buying or selling.

 

At McDonalds Estate Agents, we’re keeping a close eye on these trends. If you're wondering what your home might be worth now, or how to craft a competitive offer—or marketing strategy—let’s talk. Our local insight means we can help you understand how your neighbourhood is performing and what realistic expectations look like.

 

Sources from Rightmove and Zoopla